Back To Basics: 5 Marketing Tips for Small Business

Back To Basics: 5 Marketing Tips for Small Business

Back To Basics: 5 Marketing Tips for Small Business

By Vanessa Coppes

“The way you step up your game is not to worry about the other guy in any situation, because you can’t control the other guy. You only have control over yourself. So it’s like running a race. The energy that it takes to look back and see where the other guys are takes energy away from you. And if they’re too close, it scares you. So, that’s what I would say to my team all the time: Don’t waste your time in the race looking back to see where the other guy is or what the other guy is doing. It’s not about the other guy. It’s about what can you do. You just need to run that race as hard as you can. You need to give it everything you’ve got, all the time, for yourself.” Oprah Winfrey

Standing out from the crowd of competitors is not easy. Marketing your business in today’s highly competitive world is well, challenging.

Now stop and ask yourself:

Are you following marketing trends?

1. Are you trying whatever comes your way?

2. Are you researching your competition to see what they are doing and what works?

If you answered yes to at least 1 of these questions, than we have a problem.  The digital arena is highly congested. Big brand names are out there taking their piece of the pie and the question always is, how can a small business compete It’s actually very simple. You can’t be complacent. Your success will depend on the research and marketing plans you create and put into action.

Whenever you think about your marketing strategy, you need to run your own race. You also need to get back to and master the basics.

If you don’t do the basics well, you will never succeed with the advanced tools that are available to you now. You can’t run before you crawl.

Here are 5 tips to get you going:

1: Look At Your Competition Without Obsessing.

You need to know who your competition is and what they are doing, but what you really need to know is how you can do it differently and better.

2: Analyze and Research Your Industry.

Do you know the the trends and what is coming up for the next 6 months to a year in your industry? You need to be ahead of the game. Being proactive about these things helps you be prepared before they happen.

3: Be Unique.

Your offer must be different than that from your competitors. What’s “your juice”? You are at a disadvantage if it doesn’t stand out.

Offer something different that can be seen as better than your competitor’s in at least one way. Maybe you are more affordable but offer more value, or you provide a different service. Either way, you need to have that one thing that makes you stand out.

You can also be unique in how you market yourself. You have to be if your product or service is exactly the same as your main competitors.

4: Develop Your Online Brand and Image.

In today’s competitive market it is not enough to have cute business cards, brochures and a website. You need to develop your brand and image. There are many ways to do this:

• Invest in a decent website. Even if this means hiring someone else to do it, please…just do it.

• Invest in Content Marketing and SEO Services.

• Create a company culture that will speak for you. That’s the power of building a solid brand.

• Develop a strategic business and marketing plan: implement, track, tweak when necessary.

5: Create, Implement, Track and Tweak Your Business And Marketing Plan.

No business will survive forever if they don’t take the time to do the basics right. Creating a business and marketing plan is where everyone should start.

What follows is implementing and actually utilizing, and tracking your plans and budgets.

I’m pretty sure that you’ve heard many of these before, but maybe you have forgotten.

After mastering the basics well, you can branch off and kick more butt by breaking the rules from time to time. It is not easy to be unique and run your own race, the fact is that that very statement is what will set you apart from the crowd.

About the Author

Vanessa Coppes is an Author, Lifestyle Blogger and a Branding, Marketing and Social and Digital Media Strategist for Small Businesses. Coppes is also the Co-Founder of ETTWomen, an intention driven networking community for women entrepreneurs.

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